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Sir Richard Branson isn’t just a guy with a beard and a penchant for sweaters, balloons and boat racing. He’s also the man behind one of the most successful brands in the world: Virgin. But then you probably knew that already.
Richard Branson is synonymous with Virgin – and this isn’t an accident:
“If you get your face and your name out there enough, people will start to recognise you. Many people know the Virgin brand better than the names of the individual companies within the group. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson. Branding is everything.”
Of course, there’s more to Richard Branson than Virgin, although for most people this would probably be enough. But then, Richard Branson is not most people. He’s a man who likes a challenge, whether it’s in business or pleasure. On top of being knighted for ‘services to entrepreneurship’, he has been involved in a number of world-record breaking attempts.
“My first success was in 1986 with my boat “Virgin Atlantic Challenger II”. I wanted to rekindle the spirit of the Blue Riband by crossing the Atlantic Ocean in the fastest ever recorded time.”
A year later, he crossed the same ocean, this time in a hot air balloon. The "Virgin Atlantic Flyer" was not only the first hot-air balloon to cross the Atlantic but was also the largest balloon ever at 2.3 million cubic feet.
To find out more about Richard Branson’s remarkable achievements and the history of the Virgin brand, click here >>|